press release

PRESS RELEASE

For Immediate Release

Paper Jewellery: To Adorn

To Adorn is a unique form of jewellery that can be adapted and customised by the wearer to promote a sense of individuality. The product comes packaged in sheet form to allow the user to remove the jewellery and wear it where they want, cutting and customising as desired. The jewellery uses tyvek, a material not typically used in luxury products, however it is durable as it is tear-proof and waterproof, as well as being recyclable. The product acts as a high-end product on a low budget.

The inspiration for this product came from the insight that making things yourself gives you a sense of achievement and empowerment. The designer, Eilidh Marshall wanted to combine her love of tattoos with products that promote creativity. She felt that being creative should be made easier as not everybody has the confidence to make and wear things they have made themselves.

To Adorn is made by firstly screen-printing tyvek in six different designs and three different colours, gold, silver and black. Each sheet is then laser cut with a design that matches the prints. The designs were inspired by tattoo imagery and include swallows, stars, cherry blossoms, anchors, chains and butterflies.

Retail Price: £10 per sheet

-Ends-

Notes to Editor:

Eilidh Marshall is a keen product designer with a background in illustration. She enjoys designing unique and creative products aimed at bringing fun and enjoyment to the life of the user. Her values and design philosophy are based around social and environmental awareness, fun, creativity and honesty: creating useful products that are light-hearted and aesthetically pleasing.

Product Design at Dundee University gives its students knowledge of human-centred design as well as an understanding of technology and engineering. The course works with changes in society and technology to create informed designs and gain knowledge of the design world and business.

Press Enquiries:

Eilidh Marshall

T: +44 (0) 7885 264199

eilidhmarshall@googlemail.com

www.emarshalldesign.com

video

The video of my project 'To Adorn' Paper Jewellery is a stop motion of each of the designs being removed from the sheet and being put on. It can be viewed on my website: www.emarshalldesign.com or

http://vimeo.com/11633410

photo shoot

Here are the photos of my final product being displayed in a shop, the anchor pattern being removed from the sheet and the jewellery being worn. The jewellery can be experimented with and worn in different places... as necklaces, bracelets, belts or headwear.

Final Packaged Products

Above are the final, printed, laser cut and packaged prints. I have been getting some photographs done for marketing, using on my website, business cards, etc. I have also been working on making my video. This will include a user choosing the product in a shop, then illustrating how to remove the jewellery from the sheet and put it on and wearing it. This will be repeated six times to show each of the designs.

changes to prints

After our first Make presentation, I decided to change the images that I am printing. I wanted the images to cover more of the jewellery, so I repeated the designs randomly over the page. I also changed the font and the commercial name to To Adorn. I feel they make the product look more luxurious and sophisticated. I also took the prints to a company to free my time for the Talk stage... and I am so happy because they can print in gold and silver!

the jewellery

The jewellery can be removed from each sheet and worn however the user wants. The photos show the butterfly, chain and cherry blossom jewellery being worn as necklaces but they can be used as bracelets or worn around the users head or waist. The idea of the jewellery is that user is free to adapt each item as they wish; cutting it to different sizes or layering up different designs.

the packaged products

After laser cutting each sheet of tyvek, I packaged the finished products. Each sheet was backed with card & covered in clear film. I finished the packaging with a label repeating the pattern of the jewellery and the product name. Each pattern comes in three colours, blue, red and purple.