I produced my sketchbook of 100 ideas based around the research I did through cultural probes and questionnaires. This gave me 10 insights, based around personalisation, why people do it and what would encourage them to do it.
After coming up with my 100 ideas, I then narrowed them down to 20. These 20 went forward to ideas day. People from design and academia came to help us decide which of our ideas were the best. This allowed me to narrow down to: origami jewellery, secret message ring, music bead necklace, earring earphones and drum trousers.